The information that we may gather from or about you can fall into two categories; Personally Identifiable Information (“PII”) and Aggregate Information.
PERSONALLY IDENTIFIABLE INFORMATION
We may request and collect personally identifiable information that you voluntarily choose to disclose to us. Examples of personally identifiable information include your name, physical address, e-mail address, telephone number, or any other information that can be used to uniquely identify you.
· To contact you by phone or other means regarding your account, including communication regarding any changes to our policies or account management procedures, information on new product updates, special offers on Elite Upper Cervical services or programs that may interest you, and to process customer service functions
· To email you information about how to use Elite Upper Cervical services and to inform you of new services, updates or special offers
· To publish blog comments and enable forum participation
· Make available to its business partners who will use the information for the purposes outlined herein as necessary to provide the services and for Elite Upper Cervical purposes for which the information was collected
· At the request of law enforcement or governmental agencies or in response to subpoenas, court orders, or other legal process, to establish, protect or exercise Elite Upper Cervical’s legal or other rights, to defend against a legal claim or as otherwise allowed by law
· To protect the rights, property, or safety of Elite Upper Cervical, its employees, patients, or any other person
We may request additional information about you that may or may not be traced specifically back to you. Examples of aggregate information include how many times our site is visited, geographic location, age, or gender.
· To enable us to generate data about the site traffic
· To make improvements to the website and services
· To collect demographic characteristics of our target market
· Such as to customize user experience such as by showing you advertisements that are most relevant to your demographic characteristics, recommending products that may interest you, etc.
· To share certain demographic and profile data with our agents, contractors, or affiliates
We take precautions to protect your information. Personal information is stored in a secured manner and always sent via a secure internet channel. When you enter sensitive information, Elite Upper Cervical uses secure socket layer technology (SSL) to encrypt the transmission of that information. However, no security measures are perfect or impenetrable, and Elite Upper Cervical cannot guarantee that the information submitted to, maintained on, or transmitted from its systems will be completely secure. Elite Upper Cervical is not responsible for the circumvention of any privacy settings or security measures contained on the site by any users or third parties.
Elite Upper Cervical maintains internal logs for Internal Protocol (IP) addresses. An IP address is a number that is automatically assigned to your computer each time you access the Internet. Your IP address does not contain PII. Elite Upper Cervical collects IP addresses in order to conduct system administration, report aggregate information, conduct site analysis, and to detect improper use of the site.
THIRD PARTY DISCLOSURE
We do not disclose information about you to nonaffiliated third parties, except as permitted by law. For example, we are permitted by law to share information about you to agents, contractors, or affiliates of ours, who help us operate the website, conduct our business, or help us complete a service you requested. All such partners are bound to keep your information confidential. In certain circumstances, we may share information about you if we believe in good faith, that state or federal law requires us to do so, such as to comply with an inquiry from law enforcement officials, when ordered by a court, or by other compulsory legal process. We may also share your information to investigate or prevent suspected illegal activities such as fraud.
LINKS TO OTHER WEBSITES
Our website may contain links to non-Elite Upper Cervical websites. Links to other websites are provided to you for information and convenience only and does not constitute an endorsement or recommendation by Elite Upper Cervical. The external sites are not under the control of Elite Upper Cervical and we cannot guarantee the privacy or safety of information you provide to those sites. To ensure protection of your privacy, we encourage you to review the privacy policies of any websites you visit.
We use “cookies” to collect information on how our website is used. Cookies are pieces of information that are transferred to your browser or local device for record keeping purposes. These cookies are not required for site functionality. Additionally, third-party widgets such as YouTube or Facebook may install cookies depending on their configuration. You are not required to accept any cookies to use this site.
We use a tool called “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected using Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the and the . You can prevent Google Analytics from recognizing you on return visits to this site by on your browser.
Elite Upper Cervical uses e-mail forms to allow our customers to ask questions about our services or programs. While we make every attempt to protect the personal information that you share with us, it is important to note that an e-mail message is unsecured. Should you choose to send your information via e-mail, you do so at your own risk. We recommend that if your communication is extremely sensitive, you may want to send it by postal mail.
If you choose to correspond to us via e-mail, we reserve the right to retain the content of your email messages as well as your e-mail address or other PII, and our responses.
PERSONAL INFORMATION PROVIDED AS PART OF USER CONTENT
If you include PII as part of any content that you provide to Elite Upper Cervical via public postings to the site, including any bulletin boards, forum posts, etc., such information may be made available to any parties using the site. Elite Upper Cervical does not edit or otherwise remove such information from content uploaded to any bulletin boards, forum posts, etc. before it is posted on the site. If you do not wish to have your personally identifiable information made available in this manner, you must remove any such information from the content before posting. Your contact information (which may include, without limitation, a username and email address) may be included with any content that you post via the site. Elite Upper Cervical is not liable for any damages caused or incurred due to personally identifiable information made available in the foregoing manner.
We may provide online forums for users who visit our site. However, any postings will not be protected or confidential.
We may, from time to time, survey visitors on our site. The information collected from these surveys is used in aggregate form to help us improve our site.
This policy and use of Elite Upper Cervical’s site or services shall be governed by and construed in accordance with the laws of the State of Oregon. If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from the other provisions and shall not affect the validity of the other provisions.
We are working to improve the accessibility of content on our website. If you have difficulty reading or understanding the content, please call our office and we will assist you. At this time, you may not be able to fill out online forms without assistance. We have paper forms which we can mail to you, or they can be filled out in our office prior to your appointment.
QUESTIONS OR COMMENTS